Rootstock is a dynamic group of like-minded, outward looking young members of the wine industry that meet on a regular basis to debate, analyse, criticise and commend issues and topics of interest to all. Members are drawn from such diverse backgrounds as wine advertising, internet, packaging, scientific, viticultural, winemakers from estates, cooperatives and other private producers.
Informality is the key and all members at meetings are encouraged to speak their mind openly, get their peeves off their chest and also be prepared to be criticised by their peers. Healthy, informed and passionate debate is the key and all manner of topics have been targeted by Rootstock over the last 4 years. Some examples include:
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Wine Tourism, The New Wave' - Allister Kreft,
Andre Morgenthal, Bonita Malherbe, Ross Sleet, Calvyn
Gilfellan |
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Marketing to people as it relates to the wine
industry - Chris Moerdyk |
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The need for 'Brand Authenticity' for South Africa - Brian Croser |
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International progress of 'Brand South Africa' - Jancis
Robinson MW and James Halliday |
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Wine Tourism - Sheryl Ozinsky |
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Australian vs. South Africa in the wine marketing
stakes - Bill Hardy
from Australia |
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Wine and the Internet - Kevin
Kidson and Fiona Phillips |
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What has Distel done for you today? - Duimpie
Bailey |
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Is KWV outdated, or is there a future? |
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Wine marketing of South Africa in the USA - Andre
Shearer from the USA |
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Wine marketing of South Africa in Australia - Johan
Bruwer and Bob Gilliver from Australia |
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WOSA, the way ahead! - Kim
Green and Su Birch |
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Wine Journalism -
Cassie Du Plessis |
Rootstock has no formal structure, no committee, and no engorged bureaucratic process.
Members are encouraged to propose meetings, invite speakers and arrange venues.
There is no cost attached to being a member of Rootstock and meetings are all voluntary.
A minimal fee is however charged to cover the costs of the meetings.
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